A lot goes on in the process of establishing a startup business, and one of the most critical aspects revolves around branding. As a budding business, there’s no better way to break into the scene and catch people’s attention than by making a solid and trustworthy impression.
But with the online screen, how do businesses achieve this?
According to a Cognition and Emotion Journal, people trust others within a hundred milliseconds of seeing their faces. This research provides a crucial output into how businesses build a connection with potential customers, and this is through corporate headshots. A look at the human side of every business, a good corporate photoshoot has the power to convey values, thus appealing to clients’ trust.
What Are Corporate Headshots?
Corporate headshots are professionally taken photos of the company’s team members—depending on the manpower, this can include all team members or only focus on the executives. Reflective of the company’s willingness to put a face behind its name, these portraits capture the team’s professionalism and competence. On certain occasions, they can even convey the company’s friendliness and accessibility.
Professional. Credible. Legitimate.
Through these quick and straightforward corporate headshots, businesses reinforce these traits in their reputation. For every onlooking customer, a good headshot is equivalent to a firm handshake from the company. This is a representation of the civility the latter is willing to provide. This is the very foundation that helps companies improve their sales by attracting and cementing potential customers’ trust.
How to Take a Good Corporate Headshot?
Corporate headshots reflect the business’ professionalism. Hence, it’s only logical that these portraits be taken by professionals whose expertise revolves around the craft.
Teams like Amber Dawkins Photography, a corporate headshot photographer in Johnson County, help ensure businesses don’t look halfwit. With their expertise and keen eyes, these photographers help companies not only shoot their portraits but also shoot their shot at marketing their personal brand.
Experts make evident differences.
Corporate headshots aren’t only photographed in a single click; these photographers know that by heart. Hence, they can guide the company in creating a cohesive collection of portraits by setting up the most flattering angles and stage elements. Not to mention, professional photographers also have a knack for capturing their muse’s personality, even with rigid corporate headshots.
When done right, photographers help companies ace first impressions and earn valuable customers. Through these professional photographs, companies highlight the quality they deliver daily.
If you’re looking to improve how you appear to potential customers, prioritize having your corporate headshots taken. Contact Amber Dawkins Photography and get your shot at the perfect startup marketing strategy!
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