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  • Here are my critical reflections on website design and development

    Critical Reflections on Website Design and Development

    by Nina Wilde | August 23, 2023 | Digital Marketing

    Web design and development in the United States can be a bit stressful. That's why I tried to jot down all my thoughts, reflecting on the basics of web design. As a small business owner, I am deeply aware of how important it is to have a good website in…
  • a group of people having a meeting in the office

    Effective Ways to Build Business Reputation 

    by Nina Wilde | August 21, 2023 | Digital Marketing

    Photo by Kindel Media There are many ways to build a business reputation. Building a business reputation takes time, dedication, and a genuine commitment to delivering value and maintaining high standards. Companies nowadays seek creative ways to enhance and build a business reputation. Business reputation refers to the collective perception…
  • these website mistakes must be avoided

    Online Guidelines: Common Website Mistakes Companies Make

    by Nina Wilde | August 19, 2023 | Digital Marketing

    Photo by Hal Gatewood on Unsplash As the window to every business’ soul, websites must be crafted to one’s advantage. Unfortunately, website mistakes are rife, and most companies fall victim to them. The world is gradually becoming technological, as almost everything can be found and accessed online. Technology has become…
  • people in front of laptop how to use content marketing

    How to Use Content Marketing to Grow Your Business Right

    by Nina Wilde | July 29, 2023 | Digital Marketing

    Photo by Canva Studio The Internet is a vast space where information is quickly shared, so learning how to use content marketing to boost your business is essential. Orange Digital Technologies offers content marketing services to assist businesses of any kind in achieving their marketing objectives.  Orange Digital Technologies' website content…
  • person taking a video

    Top Trends of Video Marketing Strategies This 2023

    by Nina Wilde | July 28, 2023 | Digital Marketing

    Photo by Teono123 No Video marketing strategies are currently on the rise. With the latest feature on social media, businesses, companies, creators, and users are hopping on this new trend to engage viewers and potential clients.  Video marketing strategies for Social media are not only for influencers or celebrities but…
  • Localized SEO is a pillar of modern business success

    Taking Advantage of Localized SEO: Learning to Be Smarter

    by Nina Wilde | July 3, 2023 | Digital Marketing

    Photo by RDNE Stock project It's time to learn the importance of local SEO for businesses this 2023. Taking advantage of Localized SEO is the epitome of thinking globally and acting locally. Not to sound like a broken clock, but it does bear repeating: globalization and the advent of the…
  • social media engagement is crucial for businesses

    Talk the Talk: Increase Your Social Media Engagement Now

    by Nina Wilde | July 2, 2023 | Digital Marketing

    Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash Having people talking about your brand is a surefire way to boost your business’s reputation and revenue. However, when influencers dominate the social media scene, how can businesses overtake them to maximize social media engagement? Getting people to purchase from a newly-established…
  • A woman doing content amplification with a megaphone.

    Content Amplification and When to Use It

    by Nina Wilde | June 6, 2023 | Digital Marketing

    Photo by Karolina Grabowska Digital marketing is highly competitive, and the right content catapults your brand to the top. How will your content beat the competition to page one? Digital amplification only has two outcomes: abundant and scarce returns. Whether it’s a blog, social media post, video, or other marketing…
  • this photo reflects why companies improve branding: audience

    Online Reputation in 2022: How to Improve Branding in 2023

    by Nina Wilde | June 5, 2023 | Digital Marketing

    Photo by Melanie Deziel on Unsplash How companies manage their online reputation changes regularly. As it’s a crucial element in business success, companies ensure to improve branding and stay on top of the game. The world thrives in its digital era, where almost everything is online. The internet is making…
  • this photo shows one creating evergreen content

    Evergreen Content: Surefire Way to Boost Website Traffic

    by Nina Wilde | May 2, 2023 | Digital Marketing

    Photo by Liza Summer With thousands of competitors online, companies are always on the lookout for ways to beat the algorithm and rank up. Fortunately, there are sustainable means to improve website traffic, from SEO strategies to evergreen content. It’s been established that creating relevant and SEO-optimized content generates traffic…
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