Photo by Miguel Á. Padriñán
In this era of symbols and imagery, logos are representative of a company. Orange Digital Technologies is here to provide reliable digital marketing logo design services.
With Pepsi’s recent shift, changing its logo and whatnot, it’s best to come back and examine other examples of famous logos to get a handle on what made those logos iconic!
Here Are Some Famous Logos
Playboy
Although not as prevalent in modern times as it was the first time it was presented, the Playboy logo is still quite famous. The Playboy logo is a masterstroke of branding and simplicity, possessing a naughty, cultured, and humorous air about it. For a logo to stick in humanity’s collective consciousness, it has to be multi-layered and deep, meaning that it not only conveys the brand’s philosophy but it also has to have an underlying cultural definition.
Imagine Playboy. What is the first thing that comes to mind? What do you associate with that word—
The marketers at Playboy really hit a sweet spot with their branding. As a men’s lifestyle and entertainment magazine, striking a balance between sultry and sophisticated is definitely hard, but Playboy did it.
Culturally, the bunny has always been a symbol of sex, due in part because they breed quickly and a lot. But bunnies are also associated with class and primness due to Lewis Carroll’s White Rabbit, a very proper and dignified English rabbit.
Combining these two depictions of the bunny, Playboy Magazine created one of the most famous logos of all time.
WWF
When you think of any wildlife preservation organization, the logo that surely comes to mind is the one with a simplified panda over a set of letters. This is the logo of the World Wildlife Fund, an organization that has been tirelessly working to preserve the environment and raise awareness of animal conservation.
The logo works so well because the panda bear, a species native to the northern climes of China, is, besides the polar bear, the most recognizable specimen of an endangered species. Everyone knows what a panda looks like, and everyone knows that they are a very vulnerable species.
By choosing the panda, the WWF not only provided an identifiable mascot but a perfect way to convey its mission statement and organizational functions. The panda’s coloration also gives the added benefit of having a fairly easy logo to remember: it only has two colors.
National Geographic
This is the second simplest logo in the list: just a regular golden, standing rectangle. Although it looks bare enough, the National Geographic rectangle was actually deliberated with a great deal of planning, scrutiny, and assessments.
As a primarily photographic organization providing photographs falling under the umbrella of the natural sciences, the National Geographic Society wanted a logo that embodied their objective and empirical worldview, which is handily displayed by the golden rectangle, a straight and narrow frame that focuses the eyes on the subject.
The logo is also wonderfully versatile. It can be overlaid over everything that the Society wishes to market from their auspices, from their memorable photographs to their television channels. A great logo can be used in a number of ways, and National Geographic’s golden rectangle is a sublime example of it.
McDonald’s
This global fast-food chain is known for its fried chicken and burgers, but the very first thing that customers will always remember when they hear the word “McDonald’s” is their renowned “Golden Arches.”
The famed Golden Arches were actually literal objects, an architectural ornament that adorned the original McDonald’s restaurant. The initial designers of the logo had the brilliant idea to incorporate the two arches together and create an “M.”
This simplifies the logo by just using a single letter and making use of the company’s first initial. This plain style also makes the logo very versatile, able to be slapped across every piece of merchandise that McDonald’s has on offer.
Nike
What may be one of the most famous logos in history and also the simplest is Nike’s swoosh. Designed by Carolyn Davidson, there is perhaps no one in the world that does not know what the swoosh means and what it’s associated with.
The swoosh is the simplification of the wings of Nike, the Greek goddess of victory. Its similarity to a checkmark also embodies the company’s renowned tagline: “Just do it.” The fluidness of the swoosh conjures motion and speed, directly addressing Nike’s primary product: sneakers.
Minimal, memorable, and masterful–the Nike swoosh looks to last for all eternity.
Orange Digital Technologies offers great and reliable digital marketing and logo design services to clients from all over the world. They take into account needs, statements of purpose, cultural background, and more.
With Orange Digital Technologies, your brand is guaranteed to stand out.
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