Photo by Josh Sorenson
Through the help of digital marketing firms in the United States, my bakery made a substantial local foothold in the digital landscape and saw significant gains.
As the internet grows ever-present in today’s digital age, it is more important than ever that businesses have a strong online presence. This is especially true for small businesses, which may not have the resources to compete with larger companies on a traditional advertising level.
One way that we can level the playing field is to partner with a digital marketing firm.
Digital marketing firms help businesses develop and implement a comprehensive online marketing strategy that includes website design and optimization, social media marketing, content creation, and email marketing. By partnering with a digital marketing firm, small businesses in the digital landscape can gain access to expertise and resources.
From mom-and-pop stores to diners, laundromats to bakeries, small businesses in the digital landscape have grown much more competitive.
Now, I own a small bakery. I live in a small town, but even then, the internet is a very strong influence here. This was especially the case when a franchise store set up shop. They were very tech-savvy and could better manage the digital landscape—much more compared to me, at least. Over time, my bakery began to struggle. We couldn’t compete. We had a budget that was too limited to buy ad space, and ad reads.
So, last year, we decided to partner with a digital marketing firm. They helped us develop a new website, make it more appealing for search engine algorithms, and create a better, more trend-aware social media presence.
They even taught us how to launch an email marketing campaign!
The Dough Rises
Although the results were not immediate, the differences it brought were stark. Within just a few weeks or so, we were already seeing significant traffic on our website (this is comparative, of course; I’m not going to tell you that we had a million likes or anything). On social media, our stupid memes and posts were getting likes and comments. We even had a brief spot on local television because of our TikToks. And let me tell you, I’ve had an email for close to two decades, and I haven’t had an inbox full of hundreds of actual emails—not just automated messages. It was gratifying, to say the least. Also, our bakery’s been in operation for over thirty years, but it’s only now that I believe everyone in town knows it. Brand awareness is the key, boys.
Overall, we were getting calls for orders, and we were getting sales.
Now, my bakery is thriving, and it’s all thanks to our partnership with a digital marketing firm.
Small Businesses in the Digital Landscape
Digital marketing firms are very beneficial for small businesses. They can help them save time and money by creating a more efficient marketing campaign. They help develop strategic and consistent online marketing plans. They also provide tracking of progress and very important data to help you make your decisions.
For small businesses in the digital landscape, here are some tips you need to consider when choosing a digital marketing firm that you want to work with:
- Do your research; choose a firm that knows how to get things done and leans towards your values.
- Make sure the firm is teamed by experts and visionaries, people who know their way around the different spokes of the digital marketing wheel.
- Get everything in writing, including the scope of work, fees, and timelines.
- Be prepared to give your trust to the firm you’re working with: provide them access to all your websites and social media accounts.
- Communicate regularly with the firm so that you are able to track your progress.
Working with a competent digital marketing team is a wonderful way for small businesses in the digital landscape to get some footing. When you’ve established yourself, you’ll know the catharsis I felt.
By investing time, money, and effort in digital marketing, you will one day wake up to a wider audience, better brand awareness, and a more reliable sales output.
I hope this blog post has been helpful. If you have any questions, please feel free to leave a comment below.
Orange Digital Technologies is one of the up-and-coming digital marketing firms in the United States. Learn more about our services!
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