Photo by Andrea Piacquadio
It’s standard advice to tell people to follow their hearts and turn passions into careers. This is what Nick Planeta, founder of the company working on personalized wood signs made in the USA, observed. While only 15 years old when he started, Nick maximized his passion for making a fortune.
“Do what you love.”
As cliché as this quote sounds, it’s popular advice people give regarding careers. Doing work out of passion and interest is the primary key to success and the inrush of finances, as this makes that 9-5 less exhausting and more like a pastime. This way, one will never work a day in the life, as days aren’t as taxing and people are less burdened by their work responsibilities.
A common reason people often lose interest in their jobs or the main contributor to burnout is that they never liked their careers in the first place. When people think of job satisfaction, it’s commonly associated with people’s devotion and fondness for what they’re doing. It’s correlational. The more people love what they’re doing, the more they’ll likely stay in the job since they’ll find their career fulfilling regardless of their workload and responsibilities.
Turning passions into careers should be easy and attainable. In fact, it should be what everyone’s doing. However, once real life kicks in, this theory is the first that gets thrown out the window. Instead, they’re forced to make practical decisions, often sticking to careers that offer bigger salaries despite the misalignment of interests.
This can be attributed to the misconception that passions make less money. This is especially true for those passionate about the field of art. They’re often told that art doesn’t pay and is a career that’s only suitable for privileged individuals. But as with everything else, money will always come to those with the right skills and techniques. It’s not about the field of interest. Instead, it’s about how one approaches that field to make money.
For instance, Nick Planeta opened a company focusing on creating personalized wood signs made in the USA. To anyone, this sounds impractical and dumbfounding. Would these products, wood signs, still sell in this era? But Nick never once doubted his craft and only focused on his goal. Now, he’s five years into his career, and he’s already made a fortune from a passion of his.
How did he do it?
Determine the Demand
With only a passion or hobby to begin with, the next thing every business-minded individual will consider is demand. Nothing sells without a demand. This question can go two ways:
One, is there any demand for the skill or field?
And two, is there any demand for a specific product under the field one can supply?
Demand can constantly exist, but plunging into a significantly low-demand career can be dangerous, especially to a starting individual. But for people confident enough in their skills, establishing a name in any field is possible with the right marketing strategy.
Research About the Career
Even doing corporate jobs, one needs to research their responsibilities. Thus, it’s also vital for success to look into the career, the market structure, and the competition before starting it. Conducting thorough research about the field one is about to dive into is crucial. Beyond the systems and processes, one should also examine the available equipment and know which will lead to the best outcome within a given time.
Like athletes who strategize before competing, people interested in turning their passions into careers should also create a detailed plan of how they could do so. This plan should include what they need to start, their investments, and working capital – the details they need to know before launching the career. To be safe, people may also consider backup plans if things won’t work out as planned or expected. This plan must consider every possible outcome from every step. This way, they won’t be caught off guard and unable to proceed if anything happens.
Not everything will go as expected. There will always be hiccups and mistakes along the way, and a successful person in business should be ready to face these. People should always be open to advice, criticism, and help if they wish to succeed. No man is an island, and this also applies to start-up careers. This is why people must surround themselves with like-minded individuals who only wish for nothing but greatness in them.
Turning passions into careers will only work if one is determined and motivated. While people primarily work on their interests, and things may initially seem straightforward, this won’t always be the situation. Hence, they should be ready to face and solve anything.