What is Data Management: Why It’s Important and How to Do it Efficiently?

by | Jan 6, 2023 | Digital Marketing | 0 comments

A woman holding a pen thinking in front of a computer Data management

Photo by Karolina Grabowska

Orange Digital Technologies provides the best digital marketing data solutions in the market. Data management will be serviced effortlessly, efficiently, and effectively.

The digital landscape has grown exponentially in recent years, with almost every half-decade harkening an explosive change in how consumers navigate and interact with the internet. With these massive changes comes the use of more data, and in today’s interconnected global climate, there has never been more data and more accessibility on which to base critical business decisions. It has become ever more important that digital marketing and data solutions be implemented, so decision-makers have the best data pool to create intelligence and come up with the best conclusions.

What is Data Management?

A surefire way of making sure that employees and decision-makers have the best access to the best data is through data management. 

Data management is the collection, organization, and protection of vital data to be analyzed and made the foundation for business plans and projections. Due to a growing market and consumer base, data is being processed and consumed at a degree never seen before; proper data management becomes essential to provide a framework for comprehension and broader accessibility. 

How Does Data Management Work?

Data management works when there is a framework for data governance, which defines the standards and the processes of maintaining data security and integrity. This framework is the foundation for the data architecture, the formal hierarchy that dictates the data flow creation and management.

An initial component of this architecture is data preparation: verifying and transforming raw data into a suitable format so employees can make corrections and establish data sets. 

These data sets, or data catalogs, help curate individual data points, summarizing their changes, locations, and quality, leading to extensive metadata, easier inspection retrieval, and more.

Effective data management also demands that proper pipelines are set up to ensure data can be transferred reliably and efficiently from one system to another. 

In addition, ETL processes are enabled, so data is quickly taken out of systems, transformed, and loaded into crucial central servers, so-called “data warehouses,” where data sources are consolidated and stored for more precise data analysis.

These all contribute to more streamlined data modeling that documents where data flows.

To top it all off, another essential aspect of data management is data security, which ensures that data is always protected and unauthorized access and corruption are detected as they happen.

Why Is Data Management So Important?

Data is the single most important currency in today’s digital landscape; properly utilizing it is key to a business’s continued growth and success. Data management is a vital method of ensuring that employees can analyze data and extract crucial insights that upper management can use for further improvement and better decision-making. 

Data Visibility

Proper data management makes it easier for employees to search for accurate data and conduct practical analysis. This ease of access makes for more organized and productive organizational management, ensuring work is contiguous and efficient. Better data visibility indicates transparency and reliability, leading to higher business decisions and data analysis standards.

Data Reliability

Proper data management lowers the rate of miscalculations and mistakes by establishing adequate guidelines for the correct use of data and ensuring timely updates. This process creates better responses when there are significant market changes and a better read on consumer habits. Better data reliability indicates effective data gathering and security, leading to higher employee and stakeholder confidence.

Data Security

Proper data management ensures that data is appropriately stored and protected from external and internal threats, such as corporate espionage, system malfunctions, and hacking. Data theft is a constantly evolving market, so effective data management must contend with breaches and ever-improving encryption tools. Data security also means establishing server redundancies and backups. Hence, there is always a copy, even if primary sources are disabled, especially when the personal information of both employees and customers is involved. These are all done in proper accordance with consumer protection laws. Better data security indicates a solid data architecture and firm guidelines, leading to higher integrity and cooperation.

Data Scalability

Proper data management means a more streamlined organization where processes are simplified and issues are easily preventable. Better data scalability indicates reduced strain on systems and lesser errors, leading to higher quality and accuracy of research.

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